Brand Strategy

Our approach to brand management consists of evaluating two main characteristics; firstly auditing the visual identity and then exploring the more intangible elements of corporate personality. Only when you evaluate both facets can you define total brand equity.

Our process is simple. We start by auditing and evaluating existing collateral to identify disparities in design and messages, but primarily to identify residual brand equity.

The second part of the process is working with the brand guardians to clarify desired brand values, brand reach and brand proposition.

We work with small and medium sized companies, schools and colleges where we can partner management teams who understand their needs and who trust and respect our advice.

If you would like to know more about CKD’s branding services, please contact us on: 020 7566 0190