Making an impact.
Every year at CKD we make a commitment to not only volunteer and educate ourselves, but to make a marked difference to a community, charity or individuals.
This year, it was a unanimous Studio decision for CKD to partner with Stonewall to produce a compelling digital summary of their financial year. We knew we could translate our corporate experience and skillset to the third sector and Stonewall just seemed to fit with the Studio vibe not only in terms of cause, but also Stonewall’s creative edge seemed to dovetail with our thinking.
Stonewall is a lesbian, gay, bisexual and transgender (LGBT) rights charity in the United Kingdom named after the Stonewall Inn of Stonewall riots fame in New York City’s Greenwich Village.
Now the largest LGBT rights organisation not only in the UK but in Europe, it was formed in 1989 by political activists and others lobbying against section 28 of the Local Government Act. Its founders include Sir Ian McKellen, Lisa Power MBE and Lord Cashman (CBE).
During the collaborative process, the narrative began to evolve from that of a digital summary to that of a social impact microsite. This focused, amongst other things, on positive outcomes of action such as Empowering Individuals, Transforming Institutions, Changing Hearts and Minds, Changing Laws and the impact of donations. To that end, we are also collaborating on a ‘donation animation’ to articulate the journey of a single pound donated to Stonewall.
A very important aspect of the messaging is the history, struggle and evolution of Stonewall as an organisation and this was neatly articulated as a progressive vertical timeline.