The Business of Disruption

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We all loathe change, right? Of course we do, because change by definition means doing new things with new and uncertain outcomes.

We can all be a bit mechanical when it comes to our being. Frequently complaining that things never get any better, never quite improve.

What if?

‘What if?’ is probably the single most powerful thought out there and yet because it’s outside of our cosy little world, we mostly prefer ‘if it ain’t broke don’t fix it’.

In such troubled times, like many, I turn to the parable of God Google.

Who could foresee that such an insanely simple idea would align itself so neatly with the zeitgeist, be so connected, grow so rapidly? Over in Googleplex, California, they can’t count their bitcoins fast enough.

To that end, it would have been very easy for Sergey and Larry to sit in their respective ‘easy chairs’. I mean they pretty much caught the wave, nailed the market, became a de facto verb (who doesn’t Google?) and killed the opposition in a single (calculated?) stroke. They are (and remain) unchallenged.

Only they haven’t (sat back). They have been gobbling up tech start-ups as fast as they, well…start-up. No-brainer investments in my book. Google’s co-founder, Larry Page puts it succinctly: “smaller bets in areas that might seem very speculative or even strange when compared to our current businesses.”

Then they thought, ‘What are we going to do with all these companies?’ So they disrupted again and created Alphabet Effectively creating structure to their amazing Google universe. Ad infinitum.

Chaos or design

My point is this; disruption (change) is necessary whether it’s facilitated by chaos or design. Google is one of those winning stories. There are plenty of big name casualties (Kodak anyone?) who were the ‘Google’ of their time, except, they sat in the ‘easy chair’. Look where they are now.

Ironically, the only constant in our life is change. Change is intimidating, but it can reveal your strengths. Change brings opportunity.

What part of your life or work is so routine that you never question its raison d’être?


Apologies to @ckdNat and @BaijuSolanki for writing under 500 words, but I’m in good company as Seth Godin @ThisIsSethsBlog keeps it short and sweet! Even Shakespeare toyed with irony through Hamlet’s Polonius character who famously (eventually) concluded “Brevity is the soul of wit.”