ANGLE
ANGLE Parsortix System Film
Client
ANGLE
Sector
BioTech
Date
2018
Discipline
Scroll
Project overview
ANGLE’s mission is to enable personalised cancer care by providing the best sample of the patient’s cancer from a simple blood test. ANGLE provides a product-based solution for simple, effective, affordable repeat testing of intact cells.
Its vision is for the widespread adoption of the Parsortix™ system, a product enabling liquid biopsy, in the diagnosis and treatment of cancer patients.
Having successfully developed their game-changing, proprietary, patented Parsortix™ Technology, ANGLE needed to create a compelling video to help educate others in their market.
How we helped
This instructional video was used to educate and inform technicians on how to use the Parsortix™ technology and so simplicity and clarity was essential.
We worked closely with ANGLE to craft a compelling storyline that helped to outline the technical details in a simple and clean style that echoed ANGLE’s brand voice.
